Author Archives: Alon Popilskis
May 15, 2018
The process of split testing has been a staple of the direct marketing, and more recently email marketing, field for decades now. In case…
February 2, 2017
Human beings have a strong bias towards consistent behavior. This means that we will say or do things, often without thinking, in order…
December 31, 2016
Establishing the proper position for your business in the marketplace is one of the key ingredients for success. If you need to brush…
December 11, 2016
When it comes to companies using social media, brand engagement and customer feedback are two of the most common, and important, campaign focuses. …