Author Archives: Alon Popilskis

Press releases are starting to earn a reputation of being over-the-hill; an outbound communications tactic that journalists ignore and that many marketers believe…

One of the golden rules of marketing is: It’s always cheaper and easier to sell more to an existing customer than it is…

Most businesses tend to think of their social media marketing efforts in somewhat of a vacuum.  They focus on the number of followers…

Over 80% of consumers enjoy reading relevant content, like blog posts, from a brand with which they identify. It allows them to further…