Author Archives: Alon Popilskis

How to come up with a good headline

Keys to Copywriting: It’s All in the Headline

I just finished reading a great post from Noah Kagan on OkDork that analyzed why content goes viral - the article provides 10…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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Marketing Metric - Customer Lifetime Value

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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