Author Archives: Alon Popilskis

Learn how to repurpose your marketing material for more leads

4 Easy Ways to Get More Leads from Your Existing Marketing Material

In order to generate more leads, you don’t always need to create a new marketing campaign, perform a website redesign, or rethink your…
Continue reading

Could the Consistency Framework Help Your Business Increase Sales?

As human beings, we have an innate drive to be and to appear consistent with our previous behavior, preferences, and statements.  Inconsistency is…
Continue reading

Every Message is a Movie – Creating Content with Narrative in Mind

“We spend our years as a tale that is told...”. The lifecycle and longevity of digital content founds itself upon the same principals…
Continue reading

Why Your Prospects’ Worldview is the Most Important Factor in Communicating with Them

The concept at the heart of the field of marketing is matching a product and a message with a market of people who…
Continue reading