I just finished http://www.onirik.com.au/ that analyzed why content goes viral – the article provides 10 tips to help increase the chances of a post being shared. It has a lot of fantastic material that I wholeheartedly agree with. However no matter how many of these “ingredients” you use in your post, you won’t be able to go viral unless you hook people in and the best way to do that is by making sure you come up with a catchy, curiosity-inducing headline.
A great headline can be the difference between 1,000 views and 100,000 views. It can also be the difference that gets visitors to read your blog post at all, since on average http://www.redshift3.com/ before moving on.
So how do you decrease that percentage and increase the number of people who read the full post? It’s all in the headline, and even the best article in the world won’t have any traction without a great headline at the top to hook visitors and get them reading more (and then hopefully by incorporating some of the points in the article on OkDork, you’ll be able to get your article to go viral).
Here are a few keys to writing a great headline that engages readers and boosts clicks: