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Keys to Copywriting: Distinguishing Benefits from Features

One of the most important aspects of crafting effective sales copy is being able to distinguish the benefits of a product or service from its features.…
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Create Your First Brand Elaborative with this Helpful Template

When online marketing conversations turn to the issue of branding, it often can leave business owners and communications professionals a little confused.  In…
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Howard Stern SiriusXM - Master Interviewer

The Howard Stern Blueprint to Using Storytelling as a Marketing Strategy

Storytelling is an engaging and fun strategy to adopt while marketing your business. No one knows this better than Howard Stern, the “King…
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The Counterintuitive Reason the Biggest Risk of Failure is Success (and How to Stop It)

Most business owners imagine that success occurs in a series of steps. They believe that each new level of success will set them…
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