Social media and search engine optimization change constantly, and it can be difficult to keep up and adjust your company’s strategy to compensate for this. Surprises that negate your online marketing plans are the last thing any company needs, but few businesses have the time to stay up-to-date on the latest nuances while also managing all of the other factors that go in to running a successful company. Few businesses also have the time to determine which changes and updates are significant enough to require them to adjust their approach, and which are of little importance.
To make understanding these changes more manageable and actionable, below are five recently announced SEO and social media changes that may impact your business in the near future. These changes, once they are implemented, will mean new strategies and new ways of conducting your online marketing campaigns could be necessary.