One of the laws of business is that it’s always more expensive to acquire a new customer than it is to sell more to an existing customer. Part of the reason is that having more information about the people you are marketing to translates directly into better sales leads and more receptive purchasers. This is because trust has previously been established, and you can more precisely tailor your offer based on the data you have, so your audience will be more likely to consider your advertising and marketing. From a business perspective, this means less cost per advertisement and significantly improved marketing results.
To effectively retarget an offer to existing customers there are three main steps that you need to follow.