Category Archives: Conversions
February 2, 2017
Human beings have a strong bias towards consistent behavior. This means that we will say or do things, often without thinking, in order…
June 19, 2014
Also known as split testing, A/B testing is an experiment where you create two different versions of the same piece of content to…
January 28, 2014
One of the biggest social media trends projected for 2014 is the rise of visual content. Image-based updates have up to 600-timeshigher engagement…
January 14, 2014
Gated content is content that’s only accessible after a prospect takes an additional action that helps your business, such as filling out a…
December 26, 2013
Numerous studies have shown that people are more sensitive to losing what they already have than gaining something of similar value. This phenomenon,…