Category Archives: Marketing

Secret Strategy of Surveys to Boost Conversions

The Secret Strategy for Using Surveys to Boost Conversions (It’s Not What You Think)

Human beings have a strong bias towards consistent behavior.  This means that we will say or do things, often without thinking, in order…
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3 Approaches to Hacking Your Company’s Growth and Boosting Profits

The term “Growth Hacking” has become popular in recent years as companies like Uber, Facebook, and Airbnb have built massive followings, profits, and…
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Lady Gaga at Keynote 2014

Making Your Own Marketplace: Return on Ideas as Investments

ROI, Return on Investment, “The Bottom Line,” the driving force behind business, and always at the forefront of any strategy or model. The…
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Learn how to repurpose your marketing material for more leads

4 Easy Ways to Get More Leads from Your Existing Marketing Material

In order to generate more leads, you don’t always need to create a new marketing campaign, perform a website redesign, or rethink your…
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Could the Consistency Framework Help Your Business Increase Sales?

As human beings, we have an innate drive to be and to appear consistent with our previous behavior, preferences, and statements.  Inconsistency is…
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Every Message is a Movie – Creating Content with Narrative in Mind

“We spend our years as a tale that is told...”. The lifecycle and longevity of digital content founds itself upon the same principals…
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Why Your Prospects’ Worldview is the Most Important Factor in Communicating with Them

The concept at the heart of the field of marketing is matching a product and a message with a market of people who…
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5 Reasons to Build an Email Subscriber List

5 Reasons to Build an Email Subscriber List

Email marketing is one of the most cost effective online tactics for generating sales for your business.  It’s relatively inexpensive and often can…
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Increase Your Company’s Media Exposure by Trading Up the Chain

The rise in popularity of the internet has changed the media landscape forever.  The ability for blogs and websites to instantly publish breaking…
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Newsjacking: What it is and How to Use it to Boost Traffic

Newsjacking is the practice of capitalizing on the popularity of a news story to generate media attention for yourself or your business. A…
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