Tag Archives: Branding

Marketing Metric - Customer Lifetime Value

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Is Your Brand Using the Most Effective Social Networks for its Message and Audience?

While most businesses have realized that they can grow their revenues by investing in social media marketing, unless you’re going to outsource the…
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The 6 Elements of a Strong Digital Brand

A brand is the identity and personality of a business. It’s more than a company name, and it’s certainly more than the products…
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