Author Archives: Alon Popilskis
October 4, 2013
A brand is the identity and personality of a business. It’s more than a company name, and it’s certainly more than the products…
October 1, 2013
From a business perspective the purpose of copy essentially boils down to one thing — getting people to believe the message being communicated. …
September 27, 2013
One of the biggest mistakes writers make when developing persuasive copy that uses data to support its points is believing that raw numbers…
September 24, 2013
Business and marketing professionals will frequently throw around the term "Positioning" during meetings, pitches, and branding sessions. However if pressed for a definition,…