Author Archives: Alon Popilskis

When it comes to closing a big deal or new client contract, one of the most important aspects of the sales pitch is…

Time is perhaps the scarcest resource for small business owners and entrepreneurs when they are launching new ventures and running their companies.  This…

This is the fourth and final post in our series about marketing success metrics. So far we've talked about "hard" metrics like Customer…

This is the third post in our series about marketing success metrics.  The first post covered Return on Marketing Investment (ROMI), which is…