Author Archives: Alon Popilskis

How to Compensate for the Paradox of Choice

Thereis a psychological phenomenon that, when you leverage it, can produce outstanding improvements in the conversion rates for your landing pages.  However in…
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Are You Using This Key Marketing Success Metric to Analyze Your Business?

Now that marketers and business people have entered the age of “Big Data,” new terminology is being used to evaluate what is considered…
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7 Features of a Successful Sales Page

Almost nothing is more important to the success of your online business than your website’s sales page.  If your page is able to…
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4 Ways Google+ Can Help You Grow Your Business

When talking about social networks, Facebook, YouTube and Twitter are the big three, and usually the other platforms are little more than an…
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