Tag Archives: copywriting

Keys to Copywriting

Keys to Copywriting: The Devil of Using Details

When developing your company’s marketing and branding materials, one of the most common challenges is how detailed you should make your creative.  After…
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Build your reputation with these credibility indicators

Keys to Copywriting: Gain Your Audience’s Trust with Credibility Indicators

From a business perspective the purpose of copy essentially boils down to one thing — getting people to believe the message being communicated. …
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