Category Archives: Blog

Advanced Brand Positioning Strategies

Establishing the proper position for your business in the marketplace is one of the key ingredients for success.  If you need to brush…
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One Tactic to Improve Engagement AND Get Follower Feedback

When it comes to companies using social media, brand engagement and customer feedback are two of the most common, and important, campaign focuses. …
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Tips to Streamline Your Blog Posts

3 Quick Tips for Streamlining Your Blog Post Research

Although it’s possible write a blog post in less than 60 minutes, almost half of small business owners say that writing one blog…
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Overhaul Your Organizational Habits to Get More Done

Overhaul Your Organizational Habits to Get More Done (And Make More Money)

Running a small business comes with many challenges.  Sometimes just keeping track of the sheer volume of action items on your to-do list…
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How to Get More of Your Best Customers with an Ideal Client Profile

One of the golden rules of marketing is: It’s always cheaper and easier to sell more to an existing customer than it is…
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Things You Can Do Today to Improve Your Blog Posts

4 Things You Can Do Today to Improve Your Blog Posts

Over 80% of consumers enjoy reading relevant content, like blog posts, from a brand with which they identify. It allows them to further…
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The 8 Steps of Customer Lifecycle Marketing Part2

Timing is one of the most critical elements for successfully performing outreach to prospects, leads, and customers.  Customer Lifecycle Marketing (CLM) is an…
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Customer Lifecycle Marketing (CLM)

The 8 Steps of Customer Lifecycle Marketing

Timing is one of the most critical elements for successfully performing outreach to prospects, leads, and customers.  Customer Lifecycle Marketing (CLM) is an…
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Develop Your First Communications Strategy (Part 2)

If you’ve never developed a communications or marketing plan before, the process can seem daunting.  This two-part post is designed to help you…
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Develop Your First Communications Strategy (Part 1)

If you’ve never developed a communications or marketing plan before, the process can seem daunting.  This two-part post is designed to help you…
Continue reading