Category Archives: Blog
October 4, 2013
A brand is the identity and personality of a business. It’s more than a company name, and it’s certainly more than the products…
October 1, 2013
From a business perspective the purpose of copy essentially boils down to one thing — getting people to believe the message being communicated. …
September 27, 2013
One of the biggest mistakes writers make when developing persuasive copy that uses data to support its points is believing that raw numbers…
September 24, 2013
Business and marketing professionals will frequently throw around the term "Positioning" during meetings, pitches, and branding sessions. However if pressed for a definition,…
September 17, 2013
When it comes to closing a big deal or new client contract, one of the most important aspects of the sales pitch is…
September 13, 2013
Time is perhaps the scarcest resource for small business owners and entrepreneurs when they are launching new ventures and running their companies. This…
September 10, 2013
This is the fourth and final post in our series about marketing success metrics. So far we've talked about "hard" metrics like Customer…
September 6, 2013
This is the third post in our series about marketing success metrics. The first post covered Return on Marketing Investment (ROMI), which is…
September 3, 2013
This is the second post in our series about marketing success metrics. The first post covered Return on Marketing Investment, which is used…
August 27, 2013
Everything about effectively targeting online ads can be boiled down to a single concept: Look at the world as if you are your…