Category Archives: Marketing
February 2, 2017
Human beings have a strong bias towards consistent behavior. This means that we will say or do things, often without thinking, in order…
June 4, 2014
The term “Growth Hacking” has become popular in recent years as companies like Uber, Facebook, and Airbnb have built massive followings, profits, and…
May 7, 2014
ROI, Return on Investment, “The Bottom Line,” the driving force behind business, and always at the forefront of any strategy or model. The…
April 16, 2014
In order to generate more leads, you don’t always need to create a new marketing campaign, perform a website redesign, or rethink your…
April 9, 2014
As human beings, we have an innate drive to be and to appear consistent with our previous behavior, preferences, and statements. Inconsistency is…
April 2, 2014
“We spend our years as a tale that is told...”. The lifecycle and longevity of digital content founds itself upon the same principals…
March 26, 2014
The concept at the heart of the field of marketing is matching a product and a message with a market of people who…
March 11, 2014
Email marketing is one of the most cost effective online tactics for generating sales for your business. It’s relatively inexpensive and often can…
February 6, 2014
The rise in popularity of the internet has changed the media landscape forever. The ability for blogs and websites to instantly publish breaking…
January 30, 2014
Newsjacking is the practice of capitalizing on the popularity of a news story to generate media attention for yourself or your business. A…