Category Archives: Marketing

One of the biggest social media trends projected for 2014 is the rise of visual content. Image-based updates have up to 600-timeshigher engagement…

One of the laws of business is that it’s always more expensive to acquire a new customer than it is to sell more…

Attending conferences and expos on behalf of your company is often an expensive undertaking.  Between admission to the trade show, materials for your…

NBC’s “The Voice” wrapped up their 5th season this month, crowning Jamaican songstress Tessanne Chin as the winner. Not only did the singing…

When developing your company’s marketing and branding materials, one of the most common challenges is how detailed you should make your creative.  After…

While the amount of marketing and advertising that occurs online is substantial and continues to grow, businesses still make large investments in offline…

One of the key transition points of the sales process for businesses is closing warm leads and converting them into customers.  Your business…

Over half of all businesses engaging in content marketing, small and large, say producing enough content is a challenge. It takes a lot…

Twitter made headlines in recent months after announcing that it’s going to support retargeting ads. Following Facebook’s lead, Twitter will experiment with using…